Branding Workshops
Our branding workshops combine strategy, theory, pragmatism and creativity to solve problems.
Our one- and two-day branding workshops are led by the ROUTPUT team (and sometimes external professionals). They are designed to ignite fresh ideas. We create an experience that encourages you and your team to approach branding and marketing challenges from new perspectives, helping you find solutions that will set you apart from the competition.
We typically like to stay away from offices (and that means yours too), these workshops are intentionally removed from daily routines, offering a focused environment. With a structured yet flexible format, we guide your team through thought-provoking questions that may be challenging but are essential for progress.
Throughout the workshop, we’ll engage in discussions, brainstorm, share laughs, and cover the walls or your notepads in sticky notes. This collaborative process helps you uncover your team’s strengths and chart a path forward.
Explore the corporate workshops we offer below to see if this dynamic & fast-paced approach is right for your organization.
Brand Naming Workshop
2-Day Workshop
Name your company, product, service or campaign
Naming your business can be daunting, but our workshop simplifies the process. In just one day, you or your team will:
Generate strategic name options that reflect your culture and values & we’ll align your team around a shared vision
Through guided exercises, you’ll:
- Clarify your brand’s purpose and personality
- Explore naming strategies and inspiration
- Evaluate and refine name options
Walk away with:
- A curated list of naming options
- A unified team vision
- A solid foundation for your brand’s future
Want to schedule a session to work on your brand? Fill the form and we’ll give you a call.
Brand Voice & Language
2-Day Workshop
Craft a Brand and Sales Story That Connects with Customers
With this workshop, you and your team develop key positioning statements & impactful language that defines your brand’s purpose and promise. We’ll guide you to explore your brand, products, and services from new angles, creating messaging that truly sells.
You will:
- Define your brand’s unique position in the market
- Identify customer pain points
- Build a compelling brand narrative, including a clear vision statement
- Craft simple, powerful messaging about what you do, who you serve, and the benefits you offer your core audience
You can improve your brand language? Fill the form and let’s show you how.
Visual Identity Workshop
2-Day Workshop
Designing a Visual Brand That Resonates
This workshop will help your team develop a cohesive visual identity that reflects your brand’s personality and values. Through hands-on exercises, we’ll explore how to use design elements like logos, color, typography, and imagery to create a lasting impression on your audience.
Our activities will guide you to:
- Define the look and feel of your brand
- Align your visuals with your brand’s purpose and message
- Create consistent design elements that connect with your target customers
- Develop guidelines to ensure your brand visuals remain clear and effective across all platforms
Do you need to figure out your brand’s visual presence? Fill the form and we’ll be in touch.
Customer Experience Optimization (ACNR)
2-Day Workshop
Mapping & Enhancing Your Ideal Customer Journey
Your business runs on processes that can be simplified into four essential stages: Attract, Convert, Nurture, and Retain (ACNR). This workshop is designed to help you map out these systems and identify bottlenecks while also finding ways to automate processes that affect how customers experience your brand.
Through our guided exercises, you will:
- Identify key systems and bottlenecks in your business
- Design an ideal, seamless customer experience
- Discover new ways to automate and optimize processes
- Create cross-department alignment for a unified customer journey
Is your customer experience a couple miles shy of where you want it? Fill the form on this page and we’ll be in touch!
Request a workshop?
We’ll get back to you
